Overview & Goals Pantauang blends personal finance with gamified growth. It helps Gen Z track expenses, learn financial habits, and feel confident about money.
Discovery
Pain Points:
Finance feels intimidating or boring.
Lack of tools that speak Gen Z’s language.
Benchmark: Jenius, Bibit, Duolingo.
Literature: Habit loop, money anxiety, gamified learning.
Goals
User Goal: Build smart habits and reduce financial anxiety.
Product Goal: Make finance learning interactive and relatable.
Business Goal: Position as go-to Gen Z money mentor.
How might we design finance tools that feel empowering and fun?
Define
Designed system for goal-setting, habit streaks, and nudges.
Focused on simplicity and micro-learning.
Design
Flow: sign up → set goal → track → unlock rewards.
Built colorful dashboard with animations.
Developed Figma prototype with icon system.
Finalize
Tested among 6 users (18–25 y/o).
Improved reward logic and finance language.
Outcomes
Testers felt “seen” by the tone and visuals.
Key takeaway: tie finance to lifestyle and identity.
Next: build community challenges, savings gamification.
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