Overview
JagoBahasa rebranded as a cheerful, trustworthy hybrid language school. The new site communicates its value to parents and students through modern, friendly UX.
Discovery
Pain Points
Parents doubted site credibility.
Outdated site didn’t reflect new tone.
Benchmark: Duolingo, EF, Zenius.
Literature: UX trust cues, color theory in education.
Goals
User Goal: Find programs quickly and trust the brand.
Product Goal: Align visuals with new brand tone.
Business Goal: Increase sign-ups and session bookings.
Define
Defined tone: smart, fun, modern.
Prioritized simplified homepage, visible program types.
Design
Created lively illustrations and icons.
Built sections for programs, reviews, FAQs.
Designed mobile-first responsive layout.
Finalize
Tested parent engagement.
Refined CTA copy and form design.
Outcomes
Positive feedback from parents.
“Feels like a place I can trust for my kids.”
Key Learning: Cheerfulness builds trust in education.
Next: Add student progress tracker and chatbot.
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