Overview
Impacta is a landing page built for conversion-first performance. Designed for a digital ad campaign, it streamlines messaging to improve lead capture and reduce bounce.
Discovery
Pain Points
Previous pages were verbose and unclear.
Low sign-up rate, poor scroll engagement.
Benchmark: Reviewed top SaaS conversion pages.
Literature: AIDA model, CTA design, scroll psychology.
Goals
User Goal: Instantly grasp product benefits.
Product Goal: Maximize clarity, speed, and conversion.
Business Goal: Lower CPA and drive efficient acquisition.
How might we communicate value in the first 5 seconds?
Define
Removed noise, kept CTA above fold.
Focused content hierarchy: benefit > testimonial > action.
Define
Removed noise, kept CTA above fold.
Focused content hierarchy: benefit > testimonial > action.
Design
Emphasized whitespace, contrast, and iconography.
Used animation and anchor links to guide user path.
Designed mobile-first with responsive layout.
Outcomes
27% conversion on launch.
Users described it as "clear, focused, not overwhelming."
Key Learning: The first screen decides bounce.
Next: Dynamic content based on ad source.
If you're searching for a designer who works with depth, clarity, and measurable results — I’m ready. Let's talk strategy, empathy, and the next big idea.